Website Operations Coordinator

Irvine, CA

About The Role:

SUPER73 is seeking a Website Operations Coordinator, who will work closely with technical, business development, and marketing members of our organization, so strong communication skills are needed. Tasks require a strong attention to detail and ability to work under tight deadlines.

About You:

You are passionate about website operations management and must be able to stay focused and detail oriented with effective communication. The ideal candidate will be a results-driven, strategic thinker, who is comfortable sitting at the intersection of multiple departments. You are highly self-motivated, professional, and capable of managing your own workload and thrive in a fast-paced environment. You are interested in the backend execution of ecomm / website initiatives, and are eager to grow your technical prowess. You believe that there are endless opportunities to learn and you leave your ego at the door.

Primary Responsibilities:

  • Collaborating day-to-day operations of our website/eCommerce store and its growth
  • Meet and exceed standards of website performance
  • Leverage web analytics tools (GA, CDP, etc.) to provide data-driven suggestions to demand generation functional areas (inbound, outbound, product marketing, content, field) to improve website engagement and CRO
  • Develop, manage, and report on multivariate tests and personalization to drive more qualified leads; track visitor journeys (mapping and heat maps) to improve site structure and optimize offers (familiarity with Intellimize a plus)
  • Work with teams to ideate, create and implement tests (A/B) that will improve website conversions
  • Work with marketing intelligence and marketing ops to develop relevant site metrics and key performance indicators to evaluate website and funnel performance and identify opportunities for optimization
  • Monitor key site performance metrics and manage updates when needed (page load speed, mobile responsiveness, bounce rate, time on page, average session duration, etc.)
  • Coordinate web development projects/requests across departments
  • Facilitate ADA compliance on website (images, buttons, alt text, etc)
  • Copy, edit and proofread all web content
  • Collaborate with in-house writers and videographers to receive proper content
  • Ensuring all assets are optimized for website (images, videos, PDFs)
  • Backend CMS and sitemap maintenance and cleanup (robots.txt, unpublished pages)
  • Track and report on all site metrics (audience, behavior, conversion goals)
  • Responsible for QA (across mobile, desktop, tablet), including Framework and process 
  • Internal company website support for US and EU (broken links, PDP updates, shipping updates, app updates, etc)
  • Collaborate with SEO Specialist to ensure incorporation of valuable keywords and strategies throughout web content to support search engine optimization
  • Ensure web-based information is archived for future needs and reference
  • Keep current with emerging web technologies (chatbots, widgets)
  • Work cooperatively with key team members
  • Working weekends and holidays occasionally required to launch site-wide

Required Qualifications:

  • Exceptional communication and organizational skills
  • Experience working with content management systems (Shopify, Contentful)
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Basic Adobe Photoshop skills
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • 3-5 years experience managing content and production for high traffic websites
  • Working knowledge of HTML, CSS, and JavaScript a plus
  • Experience with CPG businesses is preferred